| Marketing and Internal Communications |
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Copywriting, editing, interviewing, communication planning, project management, scriptwriting, and video executive production
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Hewitt Associates engaged Krisry Communications to support its enhanced marketing efforts and upgraded Hewitt.com site. Kristin Monkman worked with Hewitt’s Marketing and PR Team on several initiatives including enhancements to Hewitt.com, customer case studies and profile articles for Hewitt Magazine. In addition, Kristin served as executive producer and scriptwriter for Hewitt videos targeted to prospective customers. Focusing on creative concepts, branding, and key messages, Kristin used her interviewing skills to work closely with Hewitt’s customers to ensure that testimonials had true-to-life quotes and authentic success stories.
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Working both onsite and offsite on special projects, Kristin also helped Hewitt enhance its employee engagement and employer branding programs In order to provide consistency across external and internal messaging, Kristin has also supported Hewitt’s Corporate Communications through copywriting, editing and scriptwriting for internal/employee communication programs. With a strong focus on employee engagement and benefits branding, Kristin has written for Hewitt’s intranet (The Source), quarterly reports for the European Region, special Merger & Acquisition communications, Annual Benefits Enrollment programs, retiree communications, diversity efforts, associate networking groups, HR policy and procedure manuals, and Learning & Development videos and facilitator guides.
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